We started our journey in March, 2016, I had a question: why is it so difficult to find sugar free healthy drink options in the market. This problem lead me to an entrepreneurial experiment for my passion for healthy food and drink options.
I found myself brainstorming the solution to that question, drinking Bolero the last 15 years gave me an idea. I felt like that there is a need for a change in our food culture. The current Australian healthy sugar free food culture is really lacking in this area. So I decided to bring Bolero to the Australian market.
Dietary choices are crucial in disease prevention and weight management, especially a person’s choice of hydration. Water is essential for life, and maintaining hydration is important to maintaining your physical and mental performance. A recent study by sparkling water company Soda-stream found that 80% of Australians suffer from symptoms typical of dehydration. Most of these people still believe drinking when they feel thirsty will keep them hydrated – when in fact, its too late at this stage, you’re already dehydrated!
Bolero has been an international success story for the last 20 years, millions of sachets are being sold monthly in over 80 countries worldwide across the US, South America, Middle-East and Europe, offering more than 55 different flavours of sugar free drink powder with the convenience of a soft drink, and a deliciously delicate taste in your pocket.